Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing company, introduces an expanded search engine optimization service for plastic surgeons, concentrating on on-line visibility, client involvement, and technique development. Lauren's concentrate on ROI and enthusiasm for locating the critical details that change projects from good to great consist of establishing a grand scale multivariate examination structure utilizing fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection approach for predicting ROI prior to media financial investment.

Among things Martin enjoys most regarding his function is the possibility to research study and recognize the nuances of both established and brand-new markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the model for how media and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.