Citadel, a specialist Fortress Surgeon Digital Marketing marketing agency, announces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line exposure, individual involvement, and method development. Lauren's focus on ROI and enthusiasm for locating the critical details that transform campaigns from good to terrific consist of establishing a grand range multivariate examination structure utilizing fractional factorial evaluation for comprehending ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast technique for predicting ROI prior to media financial investment.

A 25-year professional in the healthcare advertising and marketing area, Tracey began her profession as an agency account person for a selection of pharma brand names and later on headed the marketing effort to release a first-of-its kind website in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the design for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years teaching Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.