Citadel, a specialist electronic advertising and marketing company, announces a broadened search engine optimization service for plastic surgeons, concentrating on on-line exposure, individual interaction, and practice growth. In her previous function as VP of Biddable Media Daga concentrated on the marketing of health & wellness brands with all lifecycle stages: beginning with scientific trial employment projects, through the pre-launch market-shaping, launch and marketing stage, finishing with license expiry and Fortress Surgeon Digital Marketing sunsetting.

One of the things Martin takes pleasure in most concerning his role is the possibility to research and comprehend the nuances of both established and brand-new markets, and with expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the design for exactly how media and advertising firms should, and will, progress in the future.

While at Underscore, she spent three years instructing Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.