Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising agency, announces a broadened search engine optimization service for plastic surgeons, focusing on on-line visibility, individual interaction, and method development. Lauren's concentrate on ROI and passion for finding the important information that change campaigns from excellent to great include developing a grand scale multivariate test structure using fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection strategy for forecasting ROI before media financial investment.

A 25-year professional in the medical care marketing and advertising area, Tracey started her occupation as an agency account individual for a variety of pharma brands and later on headed the advertising effort to launch a first-of-its kind website in the glasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the sector. She believes Underscore is the design for exactly how media and marketing firms should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.