Fortress Surgeon Digital Marketing, a doctor digital advertising agency, introduces an expanded SEO solution for plastic surgeons, concentrating on online presence, patient interaction, and practice growth. Lauren's concentrate on ROI and enthusiasm for locating the important details that change campaigns from excellent to terrific include establishing a grand scale multivariate test framework making use of fractional factorial evaluation for comprehending ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection approach for predicting ROI before media investment.

A 25-year expert in the health care advertising and marketing room, Tracey started her profession as a firm account individual for a range of pharma brands and later on spearheaded the advertising and marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the model for just how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent three years educating Internet search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.