Citadel, a specialist digital advertising and marketing firm, introduces an expanded search engine optimization service for cosmetic surgeons, concentrating on online exposure, patient involvement, and practice development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health & wellness brands with all lifecycle stages: beginning with scientific test recruitment projects, with the pre-launch market-shaping, launch and promotional phase, finishing with patent expiration and advertising sunsetting.

One of the things Martin takes pleasure in most regarding his function is the possibility to research study and understand the subtleties of both brand-new and established markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the model for exactly how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she spent three years educating Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's audience base and verify out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.