Citadel, a specialist electronic advertising and marketing company, introduces an expanded SEO service for plastic surgeons, focusing on online visibility, client engagement, and practice growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health & health brand names via all lifecycle phases: starting from scientific test employment projects, with the pre-launch market-shaping, launch and marketing stage, finishing with license expiry and advertising sunsetting.

One of things Martin delights in most regarding his role is the opportunity to study and understand the subtleties of both brand-new and well established markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the version for exactly how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent three years showing Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from fortress surgeon digital marketing media to retail purchase.