The vape shop marketed flavored e-cigarettes that appeared to target a younger audience. In January 2017 an e-cigarette blew up in a man's hands whereas trying it out in a vape shop. Mike Sunnucks (27 January 2014). "Some Phoenix landlords hesitant to lease space to electronic cigarette shops". A 2014 study evaluated the amounts of nicotine in 70 e-liquid bottles from sixteen unlicensed vape retailers. A 2018 examine of e-cigarette customers within the East Anglia area of England discovered e-cigarette users reported that vape shops have been very attentive to their needs related to e-cigarette use.

A 2018 examine discovered that native vape retailers had been typically unaware of pending regulation in the US. A 2016 examine analyzed 23 vape outlets within the San Francisco Bay Area providing e-cigarettes and vape e-liquid. Sabrina Tavernise (5 May 2016). "F.D.A. Imposes Rules Vapes for Sale E-Cigarettes in a Landmark Move". The markup of e-cigarettes as excessive as 200-400% could play a role in the prevalence of vape retailers. Information can be obtained from e-cigarette firm Discounted sales representatives and vape product warehouses, which might play a key function in informing vape shops of recent e-cigarette merchandise and in guiding retailers on which objects to offer and sell.

Vape shops are not solely retail shops where merchandise are made available; additionally they act as a heart of exercise for the Disposable Vape community for details about e-cigarettes. Regulations for vaping products are regarded beneath the identical legal umbrella as tobacco products, that are regulated under the Smokefree Environments and Vapor Online Regulated Products Act 1990 act. Apart from Australian pharmacies, Australian retailers, together with vape retailers, are prohibited from selling nicotine vaping merchandise.

Of the 77 vape retailers within the Los Angeles Basin, 50% of the vape shops had let folks take a look at e-liquids consisting of nicotine. Other retailers don't provide sampling of e-liquids. Retailers stated that e-cigarette vapors is made up of merely water vapors, however, the proof does not help this assertion. Vape shop homeowners stated e-cigarette battery blasts are avoidable if customers are cautious and adhere to battery safety directions.

Some vape shop house owners believed that it could be better if e-cigarettes were not regulated as tobacco merchandise and thought that Big Tobacco was liable for the proposed US FDA rules.