Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing agency, introduces an expanded SEO solution for plastic surgeons, concentrating on on-line exposure, client involvement, and practice growth. In her previous function as VP of Biddable Media Daga focused on the advertising of health and wellness & wellness brands via all lifecycle stages: starting from medical trial recruitment campaigns, with the pre-launch market-shaping, launch and advertising stage, finishing with license expiry and advertising sunsetting.

A 25-year professional in the healthcare marketing and advertising space, Tracey started her profession as an agency account person for a variety of pharma brands and later spearheaded the advertising and marketing effort to introduce a first-of-its kind site in the glasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the design for just how media and advertising companies should, and will, develop in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.