Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, announces an increased search engine optimization solution for plastic surgeons, concentrating on on-line presence, individual engagement, and practice growth. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of wellness & health brands with all lifecycle stages: beginning with medical test recruitment projects, via the pre-launch market-shaping, launch and marketing phase, finishing with patent expiry and advertising and marketing sunsetting.

A 25-year expert in the health care marketing and advertising space, Tracey began her career as an agency account individual for a selection of pharma brand names and later on headed the advertising effort to release a first-of-its kind site in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the market. She thinks Underscore is the model for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.