Citadel, a specialist digital marketing firm, introduces an increased SEO solution for plastic surgeons, concentrating on online presence, client interaction, and method development. Lauren's focus on ROI and enthusiasm for finding the crucial information that transform projects from good to fantastic include developing a grand scale multivariate examination structure making use of fractional factorial analysis for comprehending ROI possibility in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection method for predicting ROI prior to media investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey started her job as an agency account person for a range of pharma brands and later on pioneered the marketing initiative to release a first-of-its kind website in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the model for how media and advertising firms should, and will, advance in the future.

While at Underscore, she invested three years showing Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.