Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing agency, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line visibility, patient interaction, and technique development. Lauren's focus on ROI and passion for finding the crucial details that transform projects from great to fantastic include developing a grand scale multivariate test framework using fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast strategy for predicting ROI prior to media investment.

One of the things Martin delights in most regarding his function is the possibility to study and recognize the nuances of both new and well-known markets, and with expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the design for how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she spent three years educating Online search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.