Fortress Surgeon Digital Marketing, a specialist electronic marketing company, introduces an increased search engine optimization solution for plastic surgeons, focusing on on-line visibility, individual interaction, and technique growth. Lauren's concentrate on ROI and passion for discovering the crucial details that change campaigns from excellent to great consist of developing a grand scale multivariate examination structure making use of fractional factorial evaluation for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection strategy for predicting ROI prior to media financial investment.

A 25-year expert in the health care advertising and marketing space, Tracey started her occupation as an agency account individual for a variety of pharma brands and later on spearheaded the advertising initiative to launch a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the market. She thinks Underscore is the version for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years teaching Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.