Fortress Surgeon Digital Marketing, a doctor electronic marketing firm, announces a broadened search engine optimization solution for cosmetic surgeons, concentrating on online exposure, person engagement, and technique growth. Lauren's focus on ROI and enthusiasm for locating the vital details that change campaigns from good to wonderful include creating a grand range multivariate examination framework using fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection method for anticipating ROI before media investment.

One of the things Martin delights in most regarding his role is the possibility to research and understand the nuances of both well established and new markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media technique, media preparation, media buying and media implementation professionals that collaboratively make sure that campaign goals are accomplished in order to make best use of interactions and ROI. Lauren's profession in electronic and media started in the 90's, equally as digital ended up being a practical marketing network.

While at Underscore, she spent 3 years teaching Search Engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.