Citadel, a Fortress Surgeon Digital Marketing digital advertising company, introduces a broadened SEO service for cosmetic surgeons, focusing on on-line exposure, patient involvement, and practice growth. In her previous function as VP of Biddable Media Daga specialized in the marketing of health & wellness brands via all lifecycle phases: starting from scientific trial employment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with license expiration and marketing sunsetting.

A 25-year veteran in the health care advertising and marketing space, Tracey started her career as a firm account person for a range of pharma brand names and later headed the marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the design for how media and advertising companies should, and will, develop in the future.

While at Underscore, she invested three years showing Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.