Citadel, a Fortress Surgeon Digital Marketing digital marketing firm, announces an increased SEO solution for cosmetic surgeons, concentrating on online presence, client interaction, and method development. Lauren's focus on ROI and passion for finding the important information that change projects from great to wonderful consist of establishing a grand range multivariate examination framework using fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast method for forecasting ROI prior to media investment.

One of things Martin delights in most about his duty is the possibility to research and understand the nuances of both established and new markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the sector. She thinks Underscore is the model for exactly how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.