Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising company, reveals a broadened search engine optimization solution for plastic surgeons, focusing on on-line exposure, patient involvement, and method growth. Lauren's focus on ROI and passion for locating the important information that transform campaigns from great to great include establishing a grand range multivariate examination structure using fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection strategy for anticipating ROI before media financial investment.

Among the important things Martin takes pleasure in most concerning his duty is the possibility to study and comprehend the subtleties of both established and brand-new markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media approach, media planning, media purchasing and media execution experts who collaboratively make certain that campaign goals are achieved in order to optimize interactions and ROI. Lauren's profession in digital and media began in the 90's, equally as electronic ended up being a practical marketing network.

While at Underscore, she spent three years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.