Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing agency, announces an increased search engine optimization service for cosmetic surgeons, focusing on online exposure, client engagement, and method growth. Lauren's concentrate on ROI and passion for locating the critical information that change projects from great to wonderful consist of developing a grand scale multivariate examination structure making use of fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection approach for anticipating ROI prior to media financial investment.

Among things Martin appreciates most concerning his function is the opportunity to study and recognize the subtleties of both recognized and brand-new markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the design for exactly how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested three years teaching Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.