Citadel, a doctor Fortress Surgeon Digital Marketing advertising and marketing firm, reveals an expanded search engine optimization solution for plastic surgeons, concentrating on online presence, client engagement, and practice growth. Lauren's focus on ROI and enthusiasm for discovering the important details that transform projects from excellent to wonderful consist of developing a grand scale multivariate test framework utilizing fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate method for predicting ROI before media investment.

One of the important things Martin delights in most regarding his function is the opportunity to study and comprehend the subtleties of both new and well established markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the design for exactly how media and advertising agencies should, and will, develop in the future.

While at Underscore, she spent 3 years showing Online search engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.