Citadel, a specialist digital marketing firm, reveals an increased SEO service for plastic surgeons, focusing on on-line exposure, patient engagement, and practice development. Lauren's concentrate on ROI and enthusiasm for discovering the vital information that change campaigns from excellent to excellent consist of creating a grand scale multivariate test framework using fractional factorial analysis for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection strategy for anticipating ROI before media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her occupation as an agency account person for a range of pharma brands and later pioneered the advertising and marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare room.

He leads a team of media method, media planning, media purchasing and media execution experts who collaboratively ensure that campaign goals are accomplished in order to maximize roi and interactions. Lauren's occupation in Fortress Surgeon Digital Marketing and media started in the 90's, just as digital came to be a practical marketing channel.

While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.