Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing company, announces an expanded search engine optimization service for plastic surgeons, concentrating on on-line visibility, client engagement, and technique development. Lauren's focus on ROI and enthusiasm for discovering the critical details that transform campaigns from good to great include creating a grand scale multivariate examination structure making use of fractional factorial analysis for comprehending ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection approach for forecasting ROI before media financial investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey started her profession as a company account person for a variety of pharma brand names and later on headed the advertising and marketing effort to launch a first-of-its kind website in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the sector. She thinks Underscore is the model for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.