Fortress Surgeon digital Marketing, a surgeon electronic advertising agency, introduces an increased SEO service for cosmetic surgeons, concentrating on online presence, client interaction, and technique development. Lauren's focus on ROI and passion for discovering the important details that change projects from excellent to excellent include creating a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast strategy for predicting ROI before media financial investment.

A 25-year expert in the medical care advertising and marketing room, Tracey started her job as a company account individual for a selection of pharma brand names and later on spearheaded the advertising and marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the design for just how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent three years instructing Online search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.