Citadel, a doctor electronic advertising agency, reveals a broadened SEO solution for plastic surgeons, concentrating on online exposure, patient interaction, and practice development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health and wellness & wellness brands via all lifecycle phases: starting from clinical test recruitment projects, via the pre-launch market-shaping, launch and advertising stage, ending with license expiry and marketing sunsetting.

One of the important things Martin appreciates most regarding his role is the opportunity to study and recognize the nuances of both well established and new markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the model for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years showing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.