Fortress Surgeon Digital Marketing, a doctor digital marketing company, reveals an increased SEO service for cosmetic surgeons, focusing on on-line visibility, patient interaction, and technique development. Lauren's focus on ROI and enthusiasm for discovering the crucial details that transform campaigns from excellent to terrific consist of creating a grand scale multivariate examination framework making use of fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate strategy for forecasting ROI prior to media investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey started her profession as an agency account person for a variety of pharma brand names and later on led the marketing initiative to release a first-of-its kind portal in the eyewear and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the version for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent 3 years showing Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.