Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing company, announces an increased search engine optimization solution for cosmetic surgeons, focusing on online visibility, person engagement, and practice growth. In her previous function as VP of Biddable Media Daga focused on the advertising and marketing of health & health brand names through all lifecycle stages: starting from clinical test recruitment campaigns, via the pre-launch market-shaping, launch and marketing stage, finishing with patent expiry and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising room, Tracey started her career as a firm account individual for a range of pharma brand names and later pioneered the advertising initiative to release a first-of-its kind portal in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the model for just how media and advertising firms should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.