Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, reveals an expanded search engine optimization service for plastic surgeons, concentrating on on-line presence, patient interaction, and practice growth. Lauren's focus on ROI and interest for locating the crucial details that change campaigns from excellent to terrific include creating a grand scale multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate method for forecasting ROI prior to media financial investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey began her job as a company account person for an array of pharma brands and later on led the advertising and marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare area.

He leads a team of media technique, media preparation, media acquiring and media implementation specialists who collaboratively guarantee that project goals are attained in order to maximize involvements and ROI. Lauren's job in electronic and media began in the 90's, equally as electronic came to be a feasible advertising and marketing network.

While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.