Citadel, a Fortress Surgeon Digital Marketing electronic marketing agency, introduces a broadened SEO solution for cosmetic surgeons, focusing on on-line presence, client engagement, and method growth. Lauren's focus on ROI and passion for finding the essential details that transform projects from excellent to terrific include developing a grand range multivariate test framework using fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate method for anticipating ROI prior to media investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey began her job as a company account person for a variety of pharma brands and later on spearheaded the marketing effort to launch a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the design for just how media and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years showing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.