Fortress Surgeon Digital Marketing, a specialist digital marketing agency, announces an expanded SEO service for plastic surgeons, concentrating on on-line exposure, patient interaction, and method growth. Lauren's concentrate on ROI and enthusiasm for locating the critical details that change campaigns from great to wonderful include establishing a grand scale multivariate examination structure making use of fractional factorial analysis for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast method for predicting ROI prior to media investment.

A 25-year professional in the health care marketing and advertising space, Tracey began her occupation as a company account individual for a selection of pharma brands and later spearheaded the marketing initiative to release a first-of-its kind site in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic distinction in the market. She thinks Underscore is the model for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.