Citadel, a doctor Fortress Surgeon Digital Marketing advertising company, reveals an expanded search engine optimization service for plastic surgeons, concentrating on on-line exposure, patient engagement, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health and wellness & health brand names with all lifecycle stages: starting from scientific trial recruitment campaigns, with the pre-launch market-shaping, launch and marketing stage, finishing with license expiration and advertising and marketing sunsetting.

Among the things Martin appreciates most concerning his duty is the possibility to research and recognize the subtleties of both new and well-known markets, and via expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the model for just how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.