Citadel, a doctor Fortress Surgeon Digital Marketing marketing firm, reveals an expanded SEO service for cosmetic surgeons, focusing on on-line visibility, person engagement, and method development. Lauren's concentrate on ROI and interest for discovering the critical information that transform projects from great to fantastic include creating a grand range multivariate test framework utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection strategy for predicting ROI prior to media investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey began her profession as an agency account individual for a range of pharma brand names and later spearheaded the advertising and marketing effort to launch a first-of-its kind portal in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the model for just how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years showing Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.