Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing company, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line exposure, individual interaction, and technique development. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health & health brands through all lifecycle stages: starting from scientific trial employment projects, with the pre-launch market-shaping, launch and marketing phase, finishing with patent expiry and advertising sunsetting.

A 25-year veteran in the medical care advertising and marketing area, Tracey started her occupation as a company account individual for a range of pharma brands and later headed the marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the model for exactly how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.