Citadel, a specialist Fortress Surgeon Digital Marketing advertising agency, announces a broadened SEO solution for plastic surgeons, focusing on on-line visibility, individual engagement, and practice growth. In her previous duty as VP of Biddable Media Daga concentrated on the advertising of wellness & wellness brand names with all lifecycle phases: starting from professional trial recruitment campaigns, with the pre-launch market-shaping, launch and promotional stage, finishing with license expiration and marketing sunsetting.

A 25-year professional in the healthcare marketing and advertising area, Tracey began her career as an agency account person for a range of pharma brands and later on headed the advertising and marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the sector. She thinks Underscore is the model for just how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.