Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing agency, introduces a broadened SEO service for plastic surgeons, focusing on on-line exposure, patient interaction, and technique growth. Lauren's focus on ROI and interest for discovering the important details that change campaigns from excellent to terrific include establishing a grand range multivariate test framework utilizing fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection approach for forecasting ROI prior to media investment.

One of the important things Martin takes pleasure in most regarding his function is the chance to research study and recognize the nuances of both well-known and brand-new markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media method, media planning, media purchasing and media implementation professionals that collaboratively make certain that project objectives are accomplished in order to take full advantage of roi and engagements. Lauren's occupation in digital and media started in the 90's, just as digital came to be a practical advertising network.

While at Underscore, she spent three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.