Fortress surgeon Digital Marketing, a surgeon digital marketing agency, reveals an increased SEO service for plastic surgeons, focusing on on-line exposure, person engagement, and practice growth. Lauren's focus on ROI and passion for discovering the vital details that transform campaigns from good to great include establishing a grand scale multivariate test structure utilizing fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast technique for forecasting ROI before media financial investment.

A 25-year expert in the medical care advertising and marketing area, Tracey started her profession as a company account person for a variety of pharma brands and later on headed the advertising and marketing effort to release a first-of-its kind website in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the sector. She thinks Underscore is the version for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.