Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing company, announces an expanded search engine optimization service for plastic surgeons, concentrating on on-line visibility, individual engagement, and technique development. Lauren's focus on ROI and passion for finding the crucial information that transform projects from great to wonderful include establishing a grand scale multivariate examination structure making use of fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast technique for forecasting ROI prior to media financial investment.

One of the things Martin enjoys most about his role is the chance to study and comprehend the subtleties of both well established and brand-new markets, and with growing his understanding of them look for the Holy Grail of product-market fit.

He leads a team of media strategy, media preparation, media buying and media implementation professionals that collaboratively make sure that campaign objectives are accomplished in order to maximize roi and interactions. Lauren's job in digital and media started in the 90's, equally as electronic became a feasible marketing network.

While at Underscore, she spent 3 years educating Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.