Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing company, reveals an increased SEO service for plastic surgeons, focusing on online exposure, person involvement, and technique development. Lauren's concentrate on ROI and interest for discovering the important information that transform projects from good to terrific consist of creating a grand scale multivariate test structure using fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection method for forecasting ROI before media financial investment.

A 25-year professional in the medical care advertising and marketing room, Tracey started her job as a company account person for an array of pharma brands and later on spearheaded the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the version for exactly how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested three years instructing Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.