Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, introduces an increased search engine optimization solution for cosmetic surgeons, focusing on online presence, individual involvement, and practice development. Lauren's concentrate on ROI and interest for discovering the critical information that change projects from excellent to excellent include developing a grand range multivariate examination structure making use of fractional factorial evaluation for recognizing ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection strategy for anticipating ROI before media financial investment.

A 25-year professional in the medical care marketing and advertising area, Tracey began her career as a firm account person for a range of pharma brands and later spearheaded the advertising effort to introduce a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the version for exactly how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.