Citadel, a specialist electronic marketing firm, announces an expanded search engine optimization solution for plastic surgeons, concentrating on online visibility, patient interaction, and technique development. Lauren's focus on ROI and passion for locating the vital details that transform campaigns from excellent to fantastic include establishing a grand scale multivariate test structure utilizing fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast approach for anticipating ROI before media financial investment.

One of things Martin enjoys most about his function is the possibility to study and recognize the nuances of both well-known and new markets, and with expanding his understanding of them look for the Holy Grail of product-market fit.

He leads a group of media strategy, media preparation, media acquiring and media implementation professionals who collaboratively make sure that project objectives are accomplished in order to make the most of roi and engagements. Lauren's occupation in digital and media started in the 90's, just as Fortress Surgeon Digital Marketing came to be a feasible advertising network.

While at Underscore, she spent 3 years showing Online search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.