Fortress Surgeon Digital Marketing (sell), a cosmetic surgeon electronic advertising agency, reveals an expanded SEO solution for cosmetic surgeons, concentrating on on-line exposure, client interaction, and practice growth. Lauren's concentrate on ROI and enthusiasm for finding the essential details that transform campaigns from great to excellent consist of creating a grand range multivariate examination framework utilizing fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate approach for anticipating ROI before media investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her profession as a firm account person for an array of pharma brand names and later led the marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the model for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.