Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, announces an increased search engine optimization service for cosmetic surgeons, focusing on on-line exposure, person involvement, and practice development. Lauren's focus on ROI and passion for locating the essential information that change campaigns from excellent to terrific consist of developing a grand range multivariate test structure making use of fractional factorial analysis for comprehending ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection strategy for forecasting ROI prior to media investment.

A 25-year professional in the health care marketing and advertising area, Tracey began her career as a company account person for a variety of pharma brand names and later led the advertising initiative to launch a first-of-its kind portal in the eyewear and eyecare space.

He leads a team of media method, media planning, media buying and media implementation professionals that collaboratively make sure that project goals are attained in order to take full advantage of roi and involvements. Lauren's occupation in electronic and media began in the 90's, just as electronic ended up being a viable advertising channel.

While at Underscore, she spent three years teaching Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.