Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing agency, introduces a broadened search engine optimization solution for plastic surgeons, focusing on online exposure, client interaction, and technique growth. Lauren's concentrate on ROI and passion for locating the vital information that change projects from excellent to excellent include establishing a grand scale multivariate examination framework making use of fractional factorial analysis for recognizing ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast approach for anticipating ROI before media financial investment.

A 25-year expert in the health care marketing and advertising space, Tracey started her profession as a firm account person for a variety of pharma brand names and later led the advertising effort to release a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the design for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.