Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing agency, introduces an expanded SEO service for plastic surgeons, concentrating on on-line presence, client involvement, and technique growth. Lauren's focus on ROI and enthusiasm for discovering the essential information that change campaigns from great to wonderful consist of creating a grand scale multivariate test structure making use of fractional factorial analysis for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast method for anticipating ROI before media investment.

A 25-year veteran in the medical care marketing and advertising space, Tracey began her profession as an agency account individual for a range of pharma brands and later on headed the advertising initiative to release a first-of-its kind portal in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the version for how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.