Citadel, a doctor electronic advertising and marketing firm, reveals a broadened SEO solution for cosmetic surgeons, focusing on on-line presence, individual engagement, and technique growth. In her previous role as VP of Biddable Media Daga specialized in the marketing of health & wellness brand names through all lifecycle stages: beginning with professional trial employment projects, through the pre-launch market-shaping, launch and advertising phase, ending with license expiration and advertising and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing room, Tracey started her occupation as a firm account individual for a selection of pharma brand names and later on spearheaded the advertising and Fortress Surgeon Digital Marketing effort to release a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the model for exactly how media and marketing firms should, and will, evolve in the future.

While at Underscore, she spent three years showing Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.