Citadel, a doctor electronic advertising firm, introduces an increased search engine optimization service for plastic surgeons, focusing on online presence, patient interaction, and practice growth. Lauren's focus on ROI and passion for locating the important details that change projects from excellent to wonderful consist of creating a grand scale multivariate test structure making use of fractional factorial evaluation for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection approach for forecasting ROI before media investment.

A 25-year professional in the healthcare advertising and marketing area, Tracey began her career as a company account person for a selection of pharma brand names and later on led the advertising and marketing effort to launch a first-of-its kind site in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the model for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.