Citadel, a doctor electronic Fortress Surgeon Digital Marketing firm, announces an increased SEO solution for cosmetic surgeons, concentrating on on-line visibility, person interaction, and method development. Lauren's concentrate on ROI and interest for finding the critical details that change campaigns from great to great consist of creating a grand range multivariate examination structure using fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate strategy for predicting ROI prior to media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her profession as an agency account individual for an array of pharma brand names and later on pioneered the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the version for just how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years showing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.