Fortress Surgeon Digital Marketing, a doctor electronic marketing company, introduces an expanded SEO service for plastic surgeons, focusing on online visibility, individual interaction, and practice development. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health & wellness brands via all lifecycle phases: beginning with professional trial recruitment campaigns, through the pre-launch market-shaping, launch and marketing phase, finishing with license expiry and advertising sunsetting.

A 25-year veteran in the healthcare marketing and advertising room, Tracey started her profession as an agency account person for a selection of pharma brands and later on spearheaded the advertising and marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the model for exactly how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they determined how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.