Fortress Surgeon Digital Marketing, a surgeon electronic advertising company, introduces an expanded search engine optimization solution for plastic surgeons, concentrating on online exposure, client engagement, and practice growth. In her previous role as VP of Biddable Media Daga focused on the advertising of health & wellness brands through all lifecycle stages: beginning with scientific test recruitment projects, through the pre-launch market-shaping, launch and advertising phase, ending with license expiry and advertising and marketing sunsetting.

A 25-year expert in the health care marketing and advertising area, Tracey started her profession as an agency account person for an array of pharma brands and later pioneered the advertising initiative to launch a first-of-its kind site in the glasses and eyecare area.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the version for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested three years instructing Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.