Citadel, a specialist electronic advertising firm, reveals a broadened SEO service for plastic surgeons, concentrating on online presence, client involvement, and method growth. Lauren's focus on ROI and interest for locating the vital information that transform projects from great to fantastic consist of creating a grand scale multivariate examination structure making use of fractional factorial evaluation for comprehending ROI potential in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection strategy for predicting ROI prior to media investment.

A 25-year expert in the healthcare advertising and marketing area, Tracey started her job as an agency account person for a variety of pharma brand names and later spearheaded the marketing effort to release a first-of-its kind website in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the version for how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Search Engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.