Citadel, a specialist electronic marketing company, introduces an expanded search engine optimization service for plastic surgeons, focusing on on-line exposure, client interaction, and technique development. In her previous function as VP of Biddable Media Daga focused on the advertising of health & health brands via all lifecycle phases: starting from medical test recruitment projects, through the pre-launch market-shaping, launch and advertising stage, finishing with license expiration and advertising and Fortress Surgeon Digital Marketing sunsetting.

One of the important things Martin delights in most concerning his role is the chance to study and comprehend the nuances of both new and well established markets, and with growing his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media approach, media planning, media buying and media implementation specialists who collaboratively make sure that campaign objectives are attained in order to take full advantage of interactions and ROI. Lauren's profession in electronic and media began in the 90's, just as electronic ended up being a sensible marketing channel.

While at Underscore, she spent 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.