Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing agency, introduces a broadened SEO service for cosmetic surgeons, focusing on on-line visibility, individual engagement, and method development. Lauren's focus on ROI and passion for discovering the essential information that transform campaigns from good to excellent include establishing a grand scale multivariate test structure making use of fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection approach for forecasting ROI prior to media investment.

Among the things Martin delights in most concerning his function is the opportunity to research study and recognize the subtleties of both brand-new and recognized markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the design for how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.